This is a concept project that I design. The main goal is to design a non-branded shopping list mobile app that allow user to be able to have multiple shopping list and add multiple items in each shopping list.
APP
Concept
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Identify the inconvenience moments when user using the current existed products.
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Understand the user
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Explore the key information that would improve the inconvenience that user experienced.
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Create a simple user flow
_User story
Jani always write down a shopping list before he goes grocery shopping and makes sure that he got everything. He wants to ensure that he and his partner won’t accidentally purchase extra household goods if they went to shopping at different times. He is now looking for an easy solution for himself and his partner.
_Jani's priorities are
1. Make a quick shopping list
2. Be able to share the list with other parties
3. Have the flexibilities to alter the list
4. Save the list for the future record
_Jani's pain points are
1. Time-consuming to learn how to use the app
2. Overwhelmed by the complicate interface
3. Feeling confused with all the icons and pictures.
4. Wants to feel confident and professional when using the app.
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There are many existed shopping list apps in the market now, many of them uses multiple colorful icons and pictures.
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How can we minimalize the visual and user journey ?
+ Make the app interface as intuitive as possiable
+ Create a clean and logical visual experience
+ Low-key graphic design style
