KIMU is a design brand that integrates Eastern profound philosophies, Western simple shapes, and the longing for a traditional lifestyle. The visual identity was designed to embrace both the cultural references of the East and West, and to create an elegant and delicate balance.

Culture
balance

Client
KIMU
Studio
KIMU Design
Creative role
Branding / Packaging / Website Design / Social media visual / Art Direction

Visual solution

packaging

The product packaging needs to be visually appealing and functional on the shelf. The brand needs a solution that allows packages to be part of the decoration in their showcase spaces.

The design solution for it is to use the brand's typeface around the package, when you line up the boxes altogether it can form the brand's logo.

Website design and realisation

I have also designed and built KIMU’s own online shop and official international website. The website focuses on B2C sales, and it’s functions include: product category , shop, online customer service connection, blog and contact.

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Social Media Layout

I also helped to develop and execute content for KIMU’s social media, such as Instagram stories and posts.  The posts are centered around the storytelling of products along with their associated lifestyles.

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